http://therovingroninreport.blogspot.com/2012/01/joma-shinji-kyudo-japanese-archery.html
Joma Shinji is a Japanese archery ritual performed on Jan 5th for the new year to drive away evil spirits. A large target is set up with the kanji character of "oni" (devil) placed upside on the backside of it. Hitting the target is believed to drive evil away and bring good luck in the coming year.
The Ogasawara school of archery conducts the ritual at Tsurugaoka Hachimangu Shrine in Kamakura."
